Colour is a crucial element in Firely’s design system. When used effectively, it not only maintains a consistent brand identity but also helps define our refined and understated visual style
Our colour palette primarily revolves around timeless and versatile blues and grays, with the addition of an accent colour, the Firefly orange. Blues and grays are your go-to for most situations, while the accent colour should be used sparingly. Specific exceptions may apply, and guidance will be provided by the central creative strategy for particular initiatives or campaigns.
Accent colour
Fire orange
CMYK 0 / 75 / 99 / 0
RGB 255 / 101 / 47
HEX # ff652f
PMS 021 C
Primary colours
Dark blue
CMYK 100 / 79 / 0 / 37
RGB 16 / 48 / 109
HEX # 021a44
PMS
Dark grey
CMYK 66 / 51 / 27 / 11
RGB 100 / 111 / 141
HEX # 646f8d
PMS
Medium grey
CMYK 38 / 29 / 22 / 4
RGB 167 / 169 / 180
HEX # a7a9b4
PMS
Light grey
CMYK 11 / 7 / 2 / 0
RGB 230 / 232 / 242
HEX # e6e8f2
PMS
CMYK
RGB 242 / 244 / 248
HEX # F2F4F8
PMS
Black
CMYK 00 / 00 / 00 / 00
RGB 0 / 0 / 0
HEX # 000000
PMS Black
White
CMYK 0 / 0 / 0 / 0
RGB 255 / 255 / 255
HEX #FFFFFF
PMS White
Incorrect usage
Here are examples of what to avoid.
Do not use colours outside of the Firefly brand and colour palette.
