Valentina Corti
Marketing & Business Development Specialist for Latin America, Spain & Portugal
What does your role at Firefly look like, and what are your days like?
I’m responsible for the marketing strategy in Latin America, Spain, and Portugal, supporting our network of agents in developing the business and strengthening Firefly’s presence across the region.
My days are both challenging and exciting. We work with a wide range of industries — and that’s what I’m most passionate about. There is always something new to learn. I adapt Firefly’s global strategy to local markets while maintaining the brand’s identity, define the regional marketing plan, lead our participation in conferences and exhibitions, and develop presentations and marketing materials together with local sales teams.
I travel frequently, attend trade shows, and have recently had the opportunity to represent Firefly as a speaker at international conferences. I also work on building strategic partnerships with chambers of commerce and other organizations to strengthen our market visibility. What I enjoy most about traveling is the contact with clients and agents — staying up to date with each industry and continuously expanding my professional toolbox.
You came for a year. What happened?
I arrived in Sweden in November 2020 and joined Firefly just a week later. What started as a one-year adventure has turned into a five-year journey of continuous learning and professional development.
Before Firefly, my background was in multinational consumer goods companies. Here, I’ve built strong expertise in industrial marketing — and I’ve become genuinely passionate about the different applications, equipment, and processes across our customers’ operations.
What’s the best part about working at Firefly?
The best part? The people, the team, and the freedom to create and grow. I’ve built my career here, and it has been an incredible learning environment. It’s a privilege to share the workplace with outstanding professionals who inspire and challenge me every day.
I’m also constantly fascinated by the technology behind our solutions and the impact it has. Here, the sky is not the limit — it’s just the beginning.
