Imagery

Our visual style incorporates images, videos, and even 3D visuals. These elements enrich our visual identity, giving it an authentic Firefly touch, all while showcasing our offerings and brand personality.

Visual Asset Categories

Our visual language is organized into four distinct categories:

1. Concept Solutions Assets: These emphasize a product’s representation in a 3D setting.
2. Concept Location Assets: Focusing on system solutions in natural environments.
3. Storytelling Assets: These craft narratives by depicting our products or brand in action.
4. Descriptive Assets: Functionally centered visuals, highlighting product features.

Utilizing Visual Resources Effectively

1. Prominent Assets (Hero Assets): Including both concept studio and concept location categories. These visuals take center stage and are designed to command attention. They are strategically placed in key locations such as our website’s main page, exhibitions or high-profile product launches.
2. Narrative Elements (Storytelling Assets): These assets serve as storytellers within our visual content. They are employed to construct engaging narratives, frequently utilized in campaigns, PR materials, editorials, and video content designed to convey a compelling story.
3. Informative Resources (Descriptive Assets): These visuals are dedicated to providing detailed information and clarity. They are especially useful when conveying product specifications. Typically, they maintain simplicity, often featuring minimal or no complex backgrounds, ensuring the focus remains on the essential details.

Examples

Prominent Assets (Hero Assets)

Narrative Elements (Storytelling Assets)

Informative Resources (Descriptive Assets)

Incorrect usage

Here’s examples of what to avoid when using imagery for Firefly.